In February 2022, gamers spent $6.6 billion on Apple's App Store and Google Play. Modern gamers' demands have forced the gaming industry to change its entire business model.
Activision Blizzard adapts its games for mobile play. Its free-to-play PC and console games are successful. The massive video game company has tripled its user base since 2018.
“Having free games on phones is going to probably be a huge way to build the audience,” said Activision Blizzard CEO Bobby Kotick.
In 2016, the business bought Candy Crush, a free-to-play smartphone game with 273 million monthly active users by 2020.
Mobile game consumer expenditure increased $16 billion to $116 billion in 2021, according to a research.
Players will spend $138 billion by 2025. Thus, cellphones are now the most popular video game platform. 45% of games downloaded are mobile, 28% console, 19.5% PC, and 7% tablet.
In its Q2 report, Activision Blizzard said mobile games earned more. Call of Duty, World of Warcraft, and Candy Crush Saga profit from microtransactions and minimal entry barriers.
In Q2 2022, mobile games generated $831 million in profit, compared to $376 million for console games and $332 million for PC games, according to the video game company's official filings.